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SIFMA President And CEO Kenneth E. Bentsen, Jr. Remarks At The SIFMA 2016 DOL Fiduciary Seminar

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Good morning. I’m Ken Bentsen, president and CEO of SIFMA. Thank you for joining us today for SIFMA’s Department of Labor Fiduciary Rule seminar. We had always intended to hold this seminar within a month after the rule’s release, with the goal of providing our members with a deeper understanding of the rule’s text and its vast prescriptions and mandates as well as next steps for operationalization and implementation by financial firms.

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